It shows a woman restrained and scantily dressed.
While some are offended by the image, the man who bought it and put the tailgate wrap on his truck says people are overreacting. In the picture, a woman has her hands and feet bound and her mouth gagged.
Susan Cunningham saw it as she was driving on Highway 141.
“It was offensive. It was absolutely offensive. It looked like, you know, he was trying to make it look like there was somebody bound in the back of his truck,” Cunningham told KTVI.
On social media and in person, the image is provoking strong reactions.
“It’s horrifying. When you showed it to me my heart sank because nobody wants to see that,” said Pam Kellerman from Union.
“Personally, I don’t really care. I guess to each his own. I wouldn’t personally put it on my truck,” said Ricky Williams from Barnhart.