Running more of a marathon than a dash, Sprint Nextel Corp. has caught its top customer satisfaction rival in a national survey of wireless users.
The Overland Park-based wireless carrier overcame its also-ran status from three years ago to stand alongside Verizon Wireless. They tied for top score, 72 out of 100, in Tuesday’s release of the American Customer Satisfaction Index.
Sprint’s strong showing marks a shift in the company’s attention to its customers’ experience. Three years ago, the focus was on fixing problems with billing, dropped calls and other issues that had pushed Sprint’s ratings below its competitors.
Now it’s working to improve on its widely recognized service quality.
