Nissan’s luxury division, Infiniti, has announced plans to shut down its dealership network in the United States, dealing another significant blow to the automaker. The decision comes as part of a larger strategy to restructure and reposition Infiniti globally, focusing on markets with higher growth potential.
This move reflects the ongoing challenges faced by Nissan and its premium brand amid declining sales and increased competition in the luxury vehicle segment. The closure of U.S. dealerships signals a shift away from a traditional retail model, with Infiniti likely emphasizing online sales and global markets where it remains competitive.
The transition raises questions about the brand’s long-term presence in the U.S. and the future of its workforce and loyal customer base. As Nissan continues to navigate a challenging industry landscape, the fate of its luxury division remains uncertain.
