Dutch magazine ran an article that described Rihanna as “the ultimate n*ggab*tch.”
Rihanna responded angrily to the article by tweeting the editor-in-chief, Eva Hoeke directly.
“@evajackie with the intent of abasement, that made no sense…”N*GGA B*TCH”?!….Well with all respect, on behalf of my race, here are my two words for you…F*CK YOU!!!” Rihanna wrote.
Hoeke issued an apology for letting the article slip through her “editor-in-chief’s fingers.” Saying the title of the article was meant as a joke. But her apology was criticized for being half-hearted. The criticism and public backlash has led to Eva resigning after eight years with the magazine.
“I realize that my first reaction through Twitter, in which I indicated that it was a joke, has been an incomplete description of what me, and also the author of the article, meant,” Hoeke said in a statement. “The term ‘n*ggab*tch’ came from America, and we solely used it to describe a style of dress. Because of the enormous pressure through social media I was tempted to promise amendment regarding the language in future issues of Jackie. Apart from that I also offered an rectification. I have now come to the conclusion that rectification is not the right solution. I regret that I have taken a stand too quickly regarding an article in Jackie — which moreover had no racial motive at its basis.”
“Through the course of events, me and the publisher have concluded that because my credibility is now affected, it is better for all parties if I quit my function as editor-in-chief effective immediately. After putting my heart and soul into for Jackie for eight years, I realize that these errors — although not intented maliciously — are enough reason for leaving.”
