Amazon has officially entered the automotive market, launching sales of new Hyundai vehicles through its platform. Customers in 48 U.S. cities can now purchase Hyundai models directly on Amazon, marking a significant expansion of the online retailer’s services.
Hyundai has been collaborating with Amazon for years, integrating features like Alexa voice technology into its vehicles and promoting its lineup on Amazon’s website. The launch of Amazon Autos takes the partnership further, allowing customers to buy cars online rather than just research them.
Dealerships remain integral to the process, with Amazon facilitating the transaction but dealerships handling deliveries and service. This localized approach explains the limited rollout, with plans to expand to more cities and include additional automotive brands next year.
The move underscores Amazon’s commitment to streamlining the car-buying experience, leveraging its e-commerce expertise to simplify a traditionally complex purchase process.
