The Victoria’s Secret Fashion Show made a groundbreaking return Tuesday, introducing two transgender models in its 2024 show, marking a significant step towards inclusivity. This highly anticipated event, which often showcases the brand’s iconic lingerie, was the first since 2019, when the company suspended the show following widespread criticism over its lack of diversity.
In recent years, Victoria’s Secret has faced backlash for its narrow portrayal of beauty, particularly for failing to represent a variety of body types and gender identities. The inclusion of transgender models in this year’s event signals a shift in the company’s approach, as it aims to align itself with more progressive values and evolving standards of beauty.
This milestone comes amid broader efforts by the brand to re-establish its identity in the competitive fashion industry, including the introduction of more inclusive marketing campaigns and a wider range of products.
The 2024 show serves as a symbol of transformation for Victoria’s Secret as it seeks to redefine its image and connect with a more diverse audience.