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SONY MOBILE COMMUNICATIONS’ NEWEST PHONE, XPERIA Z, MAKES A SPLASH AT NEW YORK LAUNCH PARTY

Sony Mobile Communications hosted the Sony Xperia Z launch party Tuesday night, July 16th at SoHo hotspot 214 Lafayette St. The five-story townhouse was transformed into a water oasis, featuring an underwater orchestra, a rain room photo booth and much more.

Actress, author and model Ali Larter (Heroes, Lovesick) looked stunning wearing a pink A-line mini dress while mingling with guests and playing with the Sony Xperia Z. Over 200 people attended the exclusive event, including singer-songwriters Wynter Gordon and Melanie Fiona, models Natalie Suarez and Shaun D. Ross, and actor turned rapper Tristan Wilds (The Wire, 90210) among others.

Attendees noshed on sweet and savory passed hors d’oeuvres while sipping Patron and Ultimat specialty cocktails and exploring the features of the water and dust-resistant Xperia Z smartphone. Celebrity socialite and DJ Hannah Bronfman spun tunes all night. The evening was topped off with a surprise musical performance by alternative rock band Passion Pit.

The Sony Xperia Z packs the best Sony has to offer into a premium Android-powered smartphone. At just 7.9 mm thin the phone is slim and sleek with a 5” full HD reality display, 13 megapixel fast-capture camera with HDR video, and battery STAMINA mode designed for better battery life. The dust and water-resistant device exclusive to T-Mobile with 4G LTE, is made with durable tempered glass and equipped with NFC technology for easy content sharing. The Xperia Z launches in the U.S. today (7/17/2013) and can be purchased at any U.S. Sony and T-Mobile retail store or online at http://www.sonymobile.com/us/products/phones/xperia-z-tmobile

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The Heat Reporter
The Heat Reporterhttp://theheatmag.com
Known in entertainment circles as "LA Dre", the Editor of The Heat Magazine works tirelessly to bring you the latest & greatest in entertainment news. He spent years in the industry & now brings some of that insider knowledge to his readers.
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