“We got Devious in the house tonight …” – Lyrics from the infamous ‘Where They At?’
New Orleans has birthed countless music legends, many of whom hail from the 17th Ward neighborhood of Hollygrove.
Situated in the Uptown section of New Orleans, Hollygrove has long been known as the epicenter of epic lyricists. Long before Lil Wayne, Nesby Phips and Reem, Jay Jones, and many others hit the scene, legends were born – legends who served as architects of the music we hear today. One of the main rappers who came out of Hollygrove is the freestyle genius known simply as “Devious”.
Devious began making music when he was in middle school and his career took off from there. A rapper in his own right, having had many hits, Devious also helped produce many well known hits, including DJ Jimi’s “Where They At?”, the anthem that helped kick off the bounce revolution New Orleans is so well known for – and he went on to pen many more hits.
Over two decades later, veteran rapper Devious continues to drop hits. In addition to his own music career, Devious also makes it his business to assist the careers of many younger artists out of the city. Founder and President of the New Orleans Union of Entertainment, Devious has become the “go-to” person in the city for advice and guidance. He heads up Free World Entertainment, his own company that he built from the ground up.
Devious recently dropped what is quickly becoming one of the hottest club songs in the nation, “Why Yo?” Produced by the legendary Ice Mike, “Why Yo?” is burning up the charts.
We sat down with Devious to learn about his new project and what we can look forward to in the future. Here’s what he had to say:
THE HEAT MAGAZINE: You’re a legend in the game, so you need no introduction, but tell our readers what you believe is the key to your longevity in the industry.
DEVIOUS: Thanks. Preparation, skill, passion, perseverance, a willingness to become a student in the industry, and grace and mercy.
CLICK HERE FOR PART 2 OF THE HEAT’S EXCLUSIVE WITH DEVIOUS: https://theheatmag.com/heat-exclusive-veteran-rapper-devious-is-back-with-a-new-hit-part-2/
