Thursday, May 23, 2024


When it comes to hip hop and r&b, great music producers stand out and can anchor a project in a positive way. The Heat Magazine was able to
catch up with burgeoning producer Heartbeatz. Here’s his story:

The Heat Magazine: How long have you been a professional producer?

Heartbeatz: I’ve been doing it since 2007.

The Heat Magazine: What musicians or producers inspire you?

Heartbeatz: Drumma Boy, Mannie Fresh, KLC, Just Blaze, and Justice League.

The Heat Magazine: Tell us about some of the acts you’ve worked with?

Heartbeatz: I’ve worked with the late, great Pimp C., Rocko, BG, Pastor Troy, Scooter, Kevin Gates, Young Buck, Trae the Truth, Drumma Boy, Boosie, and Plies. The list goes on.

The Heat Magazine: What advice would you give to producers in the 21st century?

Heartbeatz: Keep God first, stay humble, work hard, invest into your own talent, build your network and grind hard, take no days off, and copyright all work done by you.

The Heat Magazine: What makes you unique as a producer?

Heartbeatz: Being able to write, produce, make the the track, understand the sounds, hard work, and dedication.

The Heat Magazine: Being from the south, how does that impact you as an artist/producer?

Heartbeatz: Being from the south makes me have to grind twice as hard. It’s not as big as other markets to get the opportunities you deserve. Down here, only the strong make it. So it’s go hard or get a job lol.

The Heat Magazine: What can we expect from you in the near future?

Heartbeatz: Sky is the limit. I’m currently working on an ATL artist by the name of Jharden. He’s a very talented guy. I’m also working on my r&b artist Tysen Davis and a new beat CD hosted by a surprise Dj. I have hot new music dropping with Scooter, 550, Jody Breeze, Cris Kelly, XVII, Boosie, and unheard Pimp C material to name a few.

The Heat Magazine: What’s your opinion on today’s music industry as it relates to social media?

Heartbeatz: Social media and this industry go hand in hand. It gives you a way to communicate and networks with the who’s who in the game. Through social websites, talent is really being discovered. Beside the cats with the “fake it til you make it” swag because you can be whoever you want to be on social sites lmao, but it’s a must.

The Heat Magazine: How important is education to you?

Heartbeatz: Education is a must. It’s no good to earn money but cant maintain it. Young artists please focus on education because if things dont work out, you’ll have a solid grind to fall back on. I told my artist Tysen this and she took heed (she’s so humble). Education is key.

The Heat Magazine: What advice would you give to an artist in Louisiana about breaking a record?

Heartbeatz: Get with a good producer that has a quality sound, build a working relationship with djs throughout the south and other areas. Understand that if your quality sucks djs will not play it because it sounds horrible. Network and grind, have confidence and leave that cocky shit at home.

The Heat Magazine: Everybody loves the south for the most part, what’s your favorite southern dish?

Heartbeatz: Jambalaya and as you can see, I’m no stranger to eating lol.

The Heat Magazine: What advice would you give to artists and producers in committed relationships?

Heartbeatz: If you are in this music game and desire to be in a relationship, be careful who you make your lover. Because it takes a special kind of lady to stand and stay strong in this game. Trust, communication, and understanding will be needed! A man with dreams needs a woman with vision that keeps God first.

The Heat Magazine: Did you play in the band or study music?

Heartbeatz: As a kid I played in church. Then my cousin Jonathan Bender went pro and started a label. I was blessed to work close with KLC and Mannie Freah learning many valuable lessons that helped me and I still carry them to this day. It’s safe to say I was schooled by the best.

The Heat Magazine: What’s your greatest accomplishment?

Heartbeatz: God using me to save a life (hands down), the greatest!

The Heat Magazine: You live in Atlanta now, where are you originally from?

Heartbeatz: Picayune, Ms., a small town. Weems Street raised…my boy (homie).

The Heat Magazine: Did the move help your career?

Heartbeatz: Yes it did. I was actually outgrowing my city. My momma always said “son you want better, sometimes you have to change your people, places, and things. I did that and now the demand for a heartbeatz track is crazier than ever. Thanks to my management team Wayne Grind, L Kelly, and Charlie Seaberry. Thanks to you for this interview fam.

The Heat Magazine: Describe yourself when you’re not doing music?

Heartbeatz: I like to spend time with my daughter, give my girl her time then chill with the fellows. I’m really a simple kind of guy so when I’m not being a super producer, I’m being a super dad, super friend, super boyfriend so I guess you can say I’m a super guy.

The Heat Magazine: I understand you and a friend, Wayneard Magee saved an elderly lady’s life who was contemplating suicide?

Heartbeatz: Yes me and my road manager @WayneGrind were traveling from Louisiana back to Atlanta. Then we saw a car stopped near the edge of the bridge. I pulled over and Wayne asked did she need help and her response was, “I’m about to jump over.” Wayne was shocked and he looked at me then she tried to make a break. We grabbed her until the police came. We held the traffic up for more than 45 minutes. I’m just happy God used us and we didn’t pass her up like the other cars ahead. Thank God.

The Heat Magazine: Who is your role model?

Heartbeatz: My big homie 240, Weems Street boss.

The Heat Magazine: Any additional comments you would like to tell our readers?

Heartbeatz: To all rappers around the world if you don’t have a heartbeat, then you ain’t breathing, get at my management and let’s work.

For more information on Heartbeatz, follow him @heartbeatzent on Instagram and Twitter, check out his website, and follow @WayneGrind also. For tracks,hooks , or features contact @WayneGrind at 228-861-6668 or Charlie Seaberry 985-774-5460.

Dion Norman is a professional music artist/journalist from Louisiana. Norman is an urban music enthusiast and has been writing since the mid 90s. He is also a stakeholder in the newly found New Orleans Union For Entertainment which is a new resource provider for New Orleans artists and businesses as well as a collective. For more information, feel free to email him at


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