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Diet Pepsi sales plunge as buyers say recipe change ruined the taste

Since PepsiCo replaced controversial sweetener aspartame with sucralose, commonly known as Splenda, customers have complained the drink ‘has a nasty aftertaste’ as sales fall 6.6 per cent.

Diet Pepsi sales have continued to plunge as customers complain that replacing controversial sweetener aspartame has ruined the taste of the drink.

While the firm say the new sweetener was approved by three quarters of customers in tests, Pepsi purists have complained that the new soda is too sugary and is putting them off.

David Zimdars, from Ann Arbor, Michigan, has been drinking diet Pepsi for 30 years and claims to have a two-month stockpile of the old recipe drink at his house.

Source: Diet Pepsi sales plunge as buyers say recipe change ruined the taste

The Heat Reporter
The Heat Reporterhttp://theheatmag.com
Known in entertainment circles as "LA Dre", the Editor of The Heat Magazine works tirelessly to bring you the latest & greatest in entertainment news. He spent years in the industry & now brings some of that insider knowledge to his readers.
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