Every November in New York, fantasy becomes reality when several of the world’s most beautiful women take to the catwalk in stunning lingerie for the famous Victoria’s Secret Fashion Show.
The most gloriously over-the-top occasion in the fashion calendar sees ‘Angels’ including Miranda Kerr showcase unique, diamond-studded confections, complete with wings.
The £8 million show, which is televised in America and watched later on YouTube by millions of men unlucky enough to live elsewhere, has ensured the brand’s name is synonymous with glamour and sex appeal.
Yet it is a phenomenon British women have been unable to participate in – until now.
This autumn, the first Victoria’s Secret shops will open here, one in the new Westfield shopping centre in Stratford, East London, and a large flagship store in the West End’s New Bond Street.
But while the brand’s glittering success is well known, far less so is the tragic story behind its creation.
It was the brainchild of Californian business graduate Roy Raymond, who was inspired by an embarrassing shopping trip for underwear for his wife.
As the label took over America, he lost it all, having sold the business before it reached its peak.
For would-be entrepreneurs in the US, Mr Raymond’s tale is a cautionary one. He is referred to in the hit film The Social Network as a symbol of the dangers of failing to understand the potential of an idea.
He was unable to recreate his early success with other projects, and according to his former wife, Gaye, he could not cope, developing depression and eventually taking his own life.
