Alicia Keys has successfully urged her celebrity friends to quit Twitter
and make it worthwhile at the same time. From Lady GaGa to Kim
Kardashian, a number of stars have joined Keys’ initiative to raise
money for charity by quitting the microblogging site as well as Facebook
for a period of time.
Called Digital Life Sacrifice, the campaign would see the entertainers
ditching the digital world starting Wednesday, December 1 aka World AIDS
day until they raise a million dollars for Keys’ AIDS charity, Keep a
Child Alive. In addition, they would also film “last tweet and
testament” videos and appear in ads that show them lying in coffins to
reflect what they mean by “digital deaths”.
“It’s really important and super-cool to use mediums that we naturally
are on,” Keys told The Associated Press. She added, “This is such a
direct and instantly emotional way and a little sarcastic, you know, of a
way to get people to pay attention.”
She further revealed that all the celebrities whom she approached did
not hesitate to say yes. They are Keys’ husband Swizz Beatz, Justin
Timberlake, Jennifer Hudson, Serena Williams, Elijah Wood, Usher, Khloe
Kardashian, Janelle Monae and Ryan Seacrest.
Most of these stars have more than a million followers who could easily
contribute a dollar each to fulfill the goal. GaGa in particular has
more than 7.2 million followers on Twitter. “I have a feeling that GaGa
is going to raise it all by herself,” Leigh Blake, the president and
co-founder of Keep a Child Alive said.
Donations are accepted through text messages and bar-code technology
which is featured in the charity’s Buy Life campaign. For more details
head on to KeepAChildAlive.org
