Hip Hop and its entertainers have created billions through endorsements, commercials, and testimonials.
Nicki Minaj makes major move in the business world. Following contracts with Pepsi, M.A.C., and OPI, she recently announced a partnership with Kmart to sell her multi-department lifestyle brand.
“I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful Barbz all across the U.S.,” Minaj said in a statement.
Minaj will launch apparel and accessories collections in association with Kmart and the ShopYourWay.com social shopping platform. Minaj will develop the lines, which will be available exclusively at select Kmart locations and on ShopYourWay.com beginning this year.
She will supervise the design and development of the brand so that it reflects her talent, personality, and style.
The Heat Magazine wanted to share Nicki’s latest endeavors with our readers.
