Heat Exclusive: An In-Depth Interview with B Assasson

Raw talent, determination, positive energy, and resilience are key attributes needed in order to achieve any goal. When it comes to the ebb and flow of being in the music industry, the average artist can either be cliche or extraordinary. The Heat Magazine had a chance to chop it up with an artist who manifests necessary qualities of creatives who evolve into impactful icons. His moniker is B Assasson but there’s more to him than emceeing at a high level.

The Heat Magazine: How long have you been a professional artist?

B Assasson: 14 years minus the earlier preparation.

The Heat Magazine: Tell us about your new release.

B Assasson: My latest release is titled 2 Much Sauce and it features Shorty. Produced by Metro Boomin and DJ Swift. It’s an absolute hit, and will be huge for New Orleans and my city (Westwego). Having Metro boomin’ as the producer speaks for itself. Good look for Nola.  My other single is You Might Be and it features J Lyric and singer Chris Kemson.

The Heat Magazine: What do you think makes your style unique?

B Assasson: I don’t believe I actually have a style. I can do it all and be great at it. I’ve had quite a few hit singles and they all had their own presence of sound. I’m unique in that way.

The Heat Magazine: What advice would you give to an upcoming artist?

B Assasson: Believe in your craft, find your target audience, and stay consistent. There’s no wrong way on your personal path.

The Heat Magazine: What artists inspire you?

B Assasson: 2Pac and Jay-Z.

The Heat Magazine: What’s your favorite New Orleans dish?

B Assasson: Haha…Gumbo, and boiled shrimp.

The Heat Magazine: How do you maintain a family life with such a tedious schedule as an artist?

B Assasson: It’s tough. The main thing is support from your family. It’s a team thing. Understanding our positions is everything. It won’t work if you don’t have that as a unit. They understand that I have a legit shot at being an all time great. So they let me be, and I understand that there’s times in which I must also give them my all.

The Heat Magazine: What can your fans and our readers expect from you in the near future?

B Assasson: “Hustle Westbrook” which is my 4th Mixtape is set to drop this year. That will be hosted by the Great DJ Ice Mike 1200. Basically Elevation as time continues in general. Singles and videos and singles and videos 10 times over. Also be on the look out for a song that me, Denisia, and Terrell Phillips from Blackstreet will release this year titled “Take it Slow.” It has a Grammy award winning sound. It’s a timeless record. I’ve also started my own label (Chuuch Muzic Inc.) and have a couple of secret weapons to help expand the brand name. Which is my artist Young Heff and Chris Kemson. Heff is a very unique artist, and Kemson is a singer.

The Heat Magazine: What do you dislike most about the music Industry?

B Assasson: The disrespect for the bricklayers, The disrespect for the history, and the lack of authenticity. Hip Hop has evolved into artist and the lack of content in their lyrics. I mean, it’s ok to have those records if they form into a hit, but records with impact are frowned upon or it tends to go past the listener if it’s not catchy or melodically enhanced enough. It’s at a low in my opinion.

The Heat Magazine: Tell us about some of your achievements.

B Assasson: I won a National contest back in 2012 on MTV’s Ourstage.com sponsored by coors light for A song called “Tell The DJ…that’s my shi*.” I actually beat out former superstar Trinidad James as I logged in 2,228,061 total votes from the nation. The next most votes were 700K by Trinidad James. Others are my 2 nominations at the 2015 and 2016 Nola music award nominations for best mixtape which was titled “THE ALPHA,” (2015) and best video for my first single titled “BANGIN’ (Potz ‘N’ Panz) (2016). My first ever single was Produced by Mannie fresh titled “Sucka Free,” and working with Blackstreet’s Terrell Phillips. It’s so much more!

The Heat Magazine: Your mother is a truly supportive advocate in your career. Tell us about your unique relationship in music?

B Assasson: My mother is my biggest critic. Believe it or not, she isn’t a YES MOM. She wants what’s best for me and supports my dreams moreso than any other person could ever. If she feels I’m procrastinating, she gives me attitude. If she doesn’t like a song, she lets me know. She’s like my best friend. She’s always had my back, front, and sides in the music industry from the beginning. She is the GOAT man. She believes I will someday be the greatest and displays it regularly by making sure I never give up on my dreams and letting me know she’s my biggest fan by not treating and judging my music as a biased listener/Mom because of her position. Her love for me pertaining my music is as authentic as you will find.

Listen to the new singles here:

Follow B Assasson on Instagram @b_assassoncg

http://instagram.com/b_assassoncg

About the author

DionNorman

Dion Norman is a professional music artist/journalist from Louisiana. Norman is an urban music enthusiast and has been writing since the mid 90s. He is also a stakeholder in the newly found New Orleans Union For Entertainment which is a new resource provider for New Orleans artists and businesses as well as a collective. For more information, feel free to email him at itsdevious@yahoo.com